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EMERALD BOWL, WESTIN ST. FRANCIS HOTEL FORGE MULTI-YEAR PARTNERSHIP

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Westin St. Francis Hotel

Westin St. Francis Hotel

April 30, 2009

SAN FRANCISCO - The world-famous Westin St. Francis Hotel, one of San Francisco's most prestigious addresses, has expanded its partnership with the Emerald Bowl, one of college football's fastest-growing postseason Bowl games.

Gary Cavalli, Emerald Bowl Executive Director; and Jon Kimball, General Manager of The Westin St. Francis, jointly announced a multiyear agreement that the Union Square property will house one of the two Emerald Bowl teams selected to play in the game.

The Westin St. Francis has previously hosted the Bowl's annual Kickoff Luncheon since 2005, a role it will reprise in the future.

The Emerald Bowl is the only one of 34 bowl matchups to pair a team from the Atlantic Coast Conference and the Pacific-10 Conference. Both the ACC and Pac-10 are among the elite conferences in college football.

The eighth Emerald Bowl is set for Saturday, December 26, 2009 with a 5:00 p.m. kickoff at AT&T Park. The game will be televised in prime time for the fourth consecutive year by ESPN. The Emerald Bowl will also be played on Saturday for the second straight year, and is the only game being played anywhere in the country that evening.

"I could not be more thrilled to have one of The City's iconic properties become one of our team headquarter hotels," Cavalli said. "Nothing says `San Francisco' as much or as well as The Westin St. Francis."

"Hosting one of the Emerald Bowl teams provides us with yet another opportunity to give the players, coaches and staff a true taste of `the San Francisco experience,'" Kimball said. "We know everyone will have a great week in one of the world's truly great cities."

The only hotel located on San Francisco's famed Union Square, The Westin St. Francis continues to maintain its preeminence as San Francisco's center of social, theatrical and business life.

Opened more than a century ago, in 1904, The Westin St. Francis preserves its rich history and is in the heart of world class theatre, dining and shopping experiences. It remains one of the cornerstones of Starwood Hotels and Resorts Worldwide, Inc.

Competing Emerald Bowl teams will arrive in San Francisco December 22 to continue their game preparations. In recent years, UCLA, Oregon State and California have represented the Pacific-10 while ACC visitors to San Francisco have included Georgia Tech, Florida State, Maryland and Miami.

Last year's Emerald Bowl telecast of the Miami-California matchup achieved the best television rating in Bowl history, and currently ranks in eighth place overall among ESPN bowl telecasts over the past two decades.

Since its founding in 2002, the Emerald Bowl has generated more than $83 million in economic impact for the City of San Francisco, according to the San Francisco Convention & Visitors Bureau.

CONTACTS:

Doug Kelly Media Services Manager

Emerald Bowl

916.202.0552

DKelly@emeraldbowl.org

Gena Egelston Marketing & Communications Manager

The Westin St. Francis

415.774.0118

Gena.Egelston@westin.com