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Emerald Bowl Announces New Date & Time for '04 Game

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May 10, 2004

San Francisco — The Emerald Bowl, San Francisco's college football post-season bowl game, will move to a new date and time for 2004.

The third annual Emerald Bowl will kick off on Thursday, December 30, 2004 at 1:30 p.m. (PST) and match teams from the Pacific-10 and Mountain West Conferences. The game will continue to be played at AT&T Park and televised live on ESPN2.

Much has changed for the two-year old game. Previously known as the Diamond Walnut San Francisco Bowl and played on New Year's Eve at 7:30, the bowl has moved to a new time, reached an agreement with a new conference, and changed its name for 2004.

"These are all very positive changes that will help grow the game," said Gary Cavalli, the bowl's executive director. "Bringing in a Pac-10 team should increase interest in the game and expand our fan base in the Bay Area. Moving to an afternoon kickoff on Dec. 30 will make it easier for fans to attend-particularly families and young people-and help build attendance."

As part of a contract extension with the bowl's title sponsor, Diamond of California, the game has been renamed the Emerald Bowl, reflecting the name of the new "Emerald Nuts" snack line launched by Diamond of California in January.

The 2004 Emerald Bowl will feature the No. 6 Pac-10 selection, and the No. 3 Mountain West Conference selection. Before the switch to the Pac-10 Conference, the bowl matched teams from the Big East with the Mountain West. The two previous bowls featured Virginia Tech and Air Force in 2002 and Boston College vs. Colorado State in '03.

About Emerald of California

Emerald of California, the new snack nut division of Diamond of California, was introduced in Northern California markets in January of 2004. Fourteen new products were introduced under the Emerald label, appealing to today's younger, active snack buyers with various flavors, nut combinations and larger, higher quality nuts. The idea for the new snack division grew from the success of Diamond's glazed snack walnuts and pecans, which were introduced nationally in 2002.